iGulu Website
The iGulu brand and website is an undertaking of work that required brand identity creation, art direction and iterative web development processes. The overarching design is a collection of work ranging from art directing – photography, videography, retail package design, copywriting, and web development.
Design Software: Figma, Photoshop, Pagefly
Boann Website
The Boann brand and website is an amalgamation of work spanning many facets of design and brand development. The design undertaking includes but it not limited to brand development, product photography, videography, package retail design, copywriting, user manual publication and web-development.
Design Software: Photoshop, Dreamweaver, Wordpress
Hawkeye Beer Label
The Hawkeye Beer Label was an artistically expansive and enjoyable design undertaking that explored the efficacy and utility of vector illustration within the space of product design. The composition was singularly illustrated and hand rendered (drawn) in Adobe Illustrator and refined with Adobe Photoshop.
Design Software: Illustrator, Photoshop
Armed for Apocalypse Infographic Poster
Armed for Apocalypse is an informational graphic poster that provides statistical data in relation to the possession and proliferation of nuclear warheads by armed nations. It concurrently presents several solutions with which to circumvent potentially catastrophic nuclear occurrences that may arise at the hands of radical terrorists or waring nations.
Design Software: Illustrator, Photoshop
Thom Yorke
The vector portraiture of Thom Yorke (Radiohead) was designed for a friend and colleague, and was solely developed with vector shapes in Adobe Photoshop.
Design Software: Photoshop
Makita® Driving Innovation Tour™ Tool Illustrations
The Makita® tool illustrations were designed as key art for the 2018-2019 Driving Innovation Tour™ truck wrap designs. Each tool illustration was developed by hand in Adobe Illustrator from wireframe to full render.
Design Software: Illustrator
TATTOO Magazine
The TATSoul magazine advertisement is comprised of three different 2016 marketing campaigns: TATSoul's Pride Aftercare, 570 Client Chair and Valor Tattoo Machines / Nexus Tubes.
Design Software: Photoshop, InDesign
Woodworker's Journal Magazine Ad - May 2018
The Makita® Woodworker’s Journal Magazine ad was designed to promote Makita’s AWS technology that sync tools with dust extractors via Bluetooth®.
Design Software: Photoshop, InDesign
Professional Tool & Equipment News Magazine - July 2017
The Makita® Professional Tool & Equipment News Magazine ad was designed to promote Makita’s latest Impact Wrench XWT08.
Design Software: Photoshop, InDesign
Dolphin Tech Orion 1000+ Magazine Ad
The Dolphin Tech/IST Orion 1000+ magazine advertisement was developed to promote the development of the innovative, color correcting, multi-mode dive torch. The goal was to promote the great many salient product features while developing customer awareness.
Design Software: Photoshop, Illustrator, InDesign
ComfortGroom Electric Lift Tubs Magazine Ad
To celebrate the release of the 2016 release of ComfortGroom's Electric Lift Tubs, and in an effort to establish customer awareness, a full-page ad was designed that was showcased in Groomer to Groomer's April 2016 magazine.
Design Software: Photoshop, InDesign
iGulu Beer Brewing Ingredient Kit
The iGulu Beer Brewing Ingredient Kit is a zip-pouch design and was created for iGulu’s beverage kits that house premium brewing ingredients for home brewing. Borrowing from coffee whole bean bags, the design minimized cost with application of stickers for each beverage style.
Design Software: Illustrator, Photoshop
Dyconn X5 Power Case
The Dyconn X5 Power Case retail package was designed and developed for retail product release and commercial sales. The X5 Power Case works in conjunction with the Samsung Galaxy S5 and is both a protective case and 2800mAh battery boosting pack.
Design Software: Illustrator, Photoshop
Dyconn Quartz 2
The Dyconn Quartz 2 retail packaging was designed and developed for retail consumer sales at Fry's Electronics and other US retail chains. The project involved creation of marketing materials, product photography, product illustration and package design.
Design Software: Illustrator, InDesign, Lightroom, Photoshop
NonZeroGravity Website Banners
Design Software: Photoshop, Lightroom
Explorer Bear Social Media Posts
Design Software: Figma, Photoshop
iGulu Social Media Posts
Design Software: Figma, Photoshop
TATSoul Social Media Posts
Design Software: Photoshop
Makita® Amazon Banner Ads
Design Software: Photoshop
Makita® X2 Maximum Performance Catalog Brochure
The 2017 Makita® Maximum Performance - No Cords Needed Catalog Brochure was designed and published to expand upon the utility of Makita's latest X2 technology and its World's Largest Compatible Lithium-Ion System.
Design Software: InDesign, Photoshop, Illustrator
Makita® STAFDA 2018 Catalog Brochure
The 2018 Makita® STAFDA Catalog Brochure was designed to expand upon and showcase Makita’s ever growing tool line, while promoting the brands new tools and innovative technologies.
Design Software: InDesign, Photoshop, Illustrator
Makita® XDT16 Impact Driver Product Brochure
The Makita® XDT16 Impact Driver Product Brochure was designed to exclusively expand upon the utility, efficacy and power of the XDT16 Impact Driver. The brochure is used as an educational tool, in addition to introducing users to comparable models and tool kits.
Design Software: InDesign, Photoshop, Illustrator
iGulu 2024 Product Brochure
The iGulu 2024 Product Brochure was designed as an introduction to the iGulu brand and its flagship F1 Home Craft Beer Brewer and its utility, efficacy and ease of use for brewing beer and fermented beverages at home.
Design Software: InDesign, Photoshop, Illustrator, Figma
ComfortGroom 2016 Product Catalog
The ComfortGroom Product Catalog was designed and published to showcase the complete 2016 product line, including newly developed products like the Electric Lift Tubs, Craft Pet Shampoo and The Furbo Pet Dryer.
Design Software: InDesign, Photoshop, Illustrator
Makita® XGT Beyond Limits Poster Ad
The Makita® XGT Beyond Limits Poster Ad is a conceptual design and was used as an exploratory endeavor and tool for ideation in preparation for the launch of the 40V/80V max XGT battery system.
Design Software: InDesign, Photoshop
Makita® All Terrain Slayer Sweepstakes Poster
The All Terrain Slayer Sweepstakes A-frame poster is just one of many assets that was designed to promote the 2018-2019 sweepstakes, which is prizing away a Can-Am X3 Maverick and a Makita® tools bundle.
The Home Depot - Orange Magazine Innovation Award 2018
The Orange Magazine Innovation Award 2018 magazine ad was designed in response to the acquisition of The Home Depot’s Innovation Award 2018. The ad was designed to showcase Makita’s Sub-Compact product line, for which products the award was given.
Design Software: InDesign, Photoshop
The Home Depot Sub-Compact Demo Cart Header & Backer
The Home Depot Sub-Compact Demo Cart Header & Backer were designed as quarterly POP collateral to promote Makita’s latest Sub-Compact circular saw XSH04.
Design Software: InDesign, Photoshop
Makita® x Warnert Racing Poster & Autograph Stock
The Makita® x Warnert Racing Poster & Autograph Stock was developed for team Warnert, and was one of three posters designed for the team as a promotional and autograph assets.
Design Software: InDesign, Photoshop
Makita® LED Product 2020 Booklet
The Makita® LED Product 2020 Booklet was designed to showcase the current LED lighting solutions with the presentation of diverse products, work applications and technical specifications so to afford users making a more educated purchase.
Design Software: InDesign, Photoshop, Illustrator
TATSoul Wrath Nexus Tubes Poster
The TATSoul Wrath Nexus Tubes Poster was designed and showcased at tattoo expos. The poster serves as a marketing asset to showcase the newly developed line of Wrath Nexus Tubes.
Design Software: InDesign, Photoshop
TATSoul 570 Client Chair Flyer
With the 2016 launch of the 570 Client Chair, a great number of marketing assets were developed, including a product flyer that showcases the release of the chair, in addition to the 570 Cushion Upgrade.
Design Software: Photoshop, InDesign
TATSoul Convert Adapter Flyer
As with all major product releases, the TATSoul Convert Adapter flyer was designed for customer awareness and to be enclosed within each customers tattoo supply order.
Design Software: InDesign, Photoshop
TATSoul Business Card
TATSoul Business Card was design for the TATSoul marketing staff, including all in-bound and outbound sales associates. The design, although minimal, is augmented with the use of gold foiling and embossing applications.
Design Software: Illustrator, Photoshop, InDesign
ComfortGroom Business Card
The ComfortGroom Business Cards were designed for ComfortGroom marketing staff members and were used for customer engagement and product awareness at the Las Vegas Grooming Expo 2015.
Design Software: Illustrator, Photoshop, InDesign
ComfortGroom Craft Loyalty Card
The ComfortGroom Craft Loyalty Card was designed to establish long-lasting customer relations with ComfortGroom's loyal customer base, in addition to commemorate the developed and groomer testing of ComfortGroom's Craft Shampoo line.
Design Software: Illustrator, Photoshop, InDesign
We On Earth Logo & Business Card
The We On Earth logo and business card were designed for a not-for-profit organization. The art direction of the logo embodies the mission of We On Earth, which is a renewed consciousness and a harmonious, healthier lifestyle facilitated by the works and teachings of the We On Earth campaign.
Design Software: Illustrator, Photoshop
Makita® Outdoor Adventure Banners
The Makita® Outdoor Adventure roll-up artwork was designed in conjunction with the world premiere of the Makita® Outdoor Adventure product line, which showcases a series of cordless products that operate within the 18V | 36V LXT® System.
The Outdoor Adventure™ Products feature advanced technology, delivering maximum performance and efficiency for the outdoors.
Makita® Snocross “Power Tower” Managers Tower
The Makita® Power Tower was designed exclusively for the ISOC Snocross racing circuit. The design was developed for the Warnert Snocross racing team as a graphic treatment to adorn the manager’s call tower.
Design Software: Illustrator
MainStage Travel
MainStage Travel is a Southern California travel agency that commissioned the work for the creation of a promotional vinyl banner, in addition to marketing collateral for the 2015 Bride World Expo.
Design Software: Illustrator, Photoshop
Makita® x Warnert All Terrain Slayer Sweepstakes Logo
The All Terrain Slayer Sweepstakes logo was designed for the annual sweepstakes partnership with team Warnert, in addition to other partnering brands. The grand prize, as shown, is a Can-Am X3 Maverick.
Design Software: Illustrator, Photoshop
Makita® x Warnert Most Powerful System Sweepstakes Logo
The Most Powerful System Sweepstakes logo was designed to reflect Makita’s annual sweepstakes partnership with team Warnert. The representative Canam Maverick X3 Turbo observed in the logo represents the grand prize, while the campaign name speaks to both Makita’s Most Powerful Battery system XGT® and Canam’s most powerful all-terrain vehicle.
Design Software: Illustrator, Photoshop
Makita® x Ski-Doo Winter Blast Sweepstakes Logo
The Winter Blast Sweepstakes logo was designed to initiate and commemorate the annual Makita® x Ski-Doo Sweepstakes, during which lucky winners are privy to winning either a Ski-Doo MXZ 850 E-Tec Snowmobile or Makita® tools.
Design Software: Illustrator, Photoshop
Makita® Driving Innovation Tour™ Logo
The Makita® Driving Innovation Tour™ Logo was designed for the Makita® Driving Innovation Tour™ initiative. The Driving Innovation Tour™ is an interactive tool demonstration on wheels. The Makita fleet of fully-custom vehicles is traveling across America, bringing users ONE SYSTEM and the world’s largest 18V lithium-ion cordless tool system.
Design Software: Illustrator
Makita® Power Contingency Logo
The Makita® Power Contingency Logo was designed as key art for the 2018-2019 Power Contingency Snocross race program.
Design Software: Illustrator, Photoshop
Makita® Power Tower Logo
The Makita® Power Tower logo was designed for the Warnert’s Snocross team manager’s call tower. The logo consists of a hand-drawn illustration of the Makita® XDT12 4-Speed Impact Driver.
Design Software: Illustrator
Makita® National Woodworking Month Logo
The Makita® National Woodworking Month Logo was created for digital marketing applications, and to fulfill and observe our presence within the woodworking space.
Design Software: Illustrator
XPS Oil T-Shirt Design
The Professionals Choose XPS Oil t-shirt was designed for team Warnert as a promotion piece for the 2018-2019 race circuit.
Design Software: Illustrator, Photoshop
Makita® OPE Let’s Kick Gas T-Shirt Design
The Makita® Let’s Kick Gas t-shirt was designed to promote and establish customer awareness of Makita’s growing line of cordless outdoor power equipment.
Design Software: Illustrator, Photoshop
Makita® Rule the Outdoors T-Shirt Design
The Makita® Rule the Outdoors t-shirt design was developed as a promotional marketing asset to work in concert with the company’s 2019 multimedia initiatives.
Design Software: Illustrator, Photoshop
Boann RO Water Filtration System Manual
The Boann RO Water Filtration System Manual was written, designed and published to accompany product sale and distribution of the Boann RO Water Filtration System. The manual serves to graphically communicate and instruct consumers how to install the water filtration system for domestic water use applications. The project entailed photographic step by step instructions and instructional copy, in addition to the production of a detailed instructional video.
Design Software: Photoshop, InDesign, After Effects, Final Cut Pro
Dyconn X5 Power Case User Guide
In conjunction with the development of the Dyconn X5 Power Case retail package, the creation and design of a user guide was required. As such, a supplement booklet guide was created to showcase product usability, requiring the development of vector illustratiions (schematics), copy and user instructions. The Dyconn X5 Power Case works in conjunction with the Samsung Galaxy S5 and is both a protective case and 2800mAh battery boosting pack.
Design Software: Photoshop, InDesign
Makita® Rule the Outdoors Sweepstakes Vehicle Wrap
The Makita® Rule the Outdoors Sweepstakes Vehicle Wrap was designed to commemorate an annual sweepstakes initiative, whereby Makita® launches a sweepstakes during which a Can-Am vehicle is made available to the US market, in addition to other winnable products. The design was employed with use of Adobe Illustrator and embodies aesthetic/visual influences from Macross, Robotech and 80’s Transformers.
Design Software: Illustrator
Makita® Driving Innovation Tour™ Truck Wraps
The Makita® Driving Innovation Tour™ Truck Wraps were designed for a nationwide marketing initiative which involves a fleet of fully-custom vehicles traveling across America, bringing users ONE SYSTEM by way of the world’s largest 18V lithium-ion cordless tool system and the latest 40V | 80V max XGT® cordless system of equipment and tools. The Driving Innovation Tour™ delivers high-energy events and a 360-degree experience showcasing the very latest in cordless innovation.
Design Software: Illustrator
TATSoul Wrath Nexus Disposable Tubes
The Wrath Nexus video was developed as a marketing promotion piece and is meant to educate and introduce tattoo artists to the new improved Wrath Nexus Tubes line.
The projects entailed the development of still photography, motion graphics and video post production.
Design Software/Hardware: Photoshop, After Effects, Adobe Premiere, Canon 5D Mark III
TATSoul 570 Client Chair Cushion Upgrade
Very much alike the Wrath Nexus Video, the 570 Client Chair Cushion Upgrade video was developed to introduce artists to the new 570 Client Chair, but more importantly provide artists an educational resource to with one can refer to facilitate and expedite the cushion upgrade process.
The project involved the development of graphic assets, video production and video post production.
Design Software/Hardware: Photoshop, After Effects, Adobe Premiere, Canon 5D Mark III
Geogaddi Tarot Cards
Geogaddi Tarot Cards were produced as a contemporary design undertaking, drawing from and exhibiting artistic and cultural influences from director Alejandro Jodorowsky, alchemy and the school of surrealism.
Design Software: Illustrator, Photoshop
